The Indian car market has grown at an unbelievable rate in the last decade. With this growth, Audi, the leading German carmaker has also grown and established its name in the Indian car market. The brand has got an astounding response from the consumers here ever since it started in the country. Till today, it has been praised for its luxurious, chic, and performance-oriented cars that rival with leading luxury models from brands like Mercedes-Benz and BMW.
The sales figures of Audi India have been rising on the graph with every passing day. Even during times of recession in 2008, the brand had still managed to see a three-fold increase. Today, there are several plutocrats in India who consider owning an Audi car to be a symbol of their status, thanks to the luxurious models in the stable of Audi India. Price is no more a concern among the HNI individuals in the country.
What makes these German models top the car industry in India? Their high-tech engineering, athletic characters, and contemporary designs integrated in every car sold in India are the aspects that have contributed to the victory. The innovative technology, rewarding complexity, and temptingly beautiful looks of these cars appeal to the affluent Indian buyers, who visit the showrooms to find a car to suit their status.
Some of the popular models in Audi India’s line are A3, A4, A6, A8, Q5, Q7, R8, and TT – all these have earned their own market in the nation. The German brand has been able to make a successful name in India, leaving behind its footprints in almost every nook and corner of the country, thanks to the impressive dealer networks here.
The German brand inherently has in it a winner’s DNA. The models earn such a popularity right during their global launch that bookings start flowing in every before their official launch in India. This is a justification of how popular they are! Audi is a step higher as far as it comes to alluring the car buyers in India. The leading edge technology adds much more to the already soaring sales figures.
Audi believes in ‘Vorsprung durch Technik’, which is its core brand value and looks forward to grow even more as India’s premium brand in the upcoming years. The assembly of most of the models are done in the country’s production plants. The company is also planning to open new production plants and even more showrooms in the coming years to spread and establish their presence in all parts of the country.
These German cars have lived up to the Indian car market’s expectations and customers have accepted them enthusiastically. This has accelerated the brand to move towards the success sphere in a very short period of time.
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